Tuesday Tidbits: Book Ads

Leon Stevens
3 min readSep 12, 2023


[Author’s Note: My posts come from my blog and I put the best ones here. Want to see what didn’t make the cut? (http://linesbyleon.com/blog/) Music, cartoons, and other stuff.]

I don’t know what this style of book ad is called but I do see them quite often. So, when I decided to create one myself, true to form, I had to have some fun with it.

Speaking of ads, I’ve tried Amazon ads with little success, unless you consider me giving money to Mr. Bezos as a success. I was going to try Twitter ads (I’m not saying X ads, that sounds like a weird disease), but I block all ads on that platform because they are sooo annoying.

Facebook? I did something wrong when I set up my account and I got banned from advertising. Good luck trying to reach someone to get that straightened out.

The only real advertising I do is when I put my book on sale, then the end result is usually spending more money to advertise than I make. Earlier this year I put a book on sale and didn’t pay to advertise at all, using my social media, newsletter, and free swaps with other authors. I didn’t sell many, but I made money*.

Reaching new readers is a full time job for indie authors, and it does take time away from writing, like it’s doing right now, so …



*I know, you want to know how much. Not much, but I didn’t lose money.

Leon Stevens is a multi-genre author, composer, guitarist, songwriter, and an artist, with a Bachelor of Music and Education. He published his first book of poetry, Lines by Leon: Poems, Prose, and Pictures in January 2020, followed by a book of original classical guitar compositions, Journeys, and a short story collection of science fiction/post-apocalyptic tales called The Knot at the End of the Rope and Other Short Stories. His newest publications are the novella trilogy, The View from Here, which is a continuation of one of his short stories, and a new collection of poetry titled, A Wonder of Words.

My new book page: http://books.linesbyleon.com/

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Originally published at http://linesbyleon.com on September 12, 2023.



Leon Stevens

Leon Stevens is a writer, composer, guitarist, songwriter, and an artist, with a Bachelor of Music and Education. www.linesbyleon.com